National campaign spreads Vietnam value

At the recent working session of the Inspection Team No. 2 and the Hanoi City Association of Small and Medium Enterprises at Garment 10 Corporation, Deputy General Director of Garment 10 Corporation Bach Thang Long said that in response to the Buy Vietnamese Goods Campaign, the corporation has used modern technology and the most advanced techniques to produce domestic products. There is a mandatory process of checking 100 percent of products before bringing them to the market. Garment 10 Corporation's products are diversified to meet the needs of different types of customers.

At the working session of the Inspection Team No.2 and the Hanoisme at Garment 10 Corporation - photo: Thanh Hien

In addition to traditional products that have gained the trust of customers, in 2022, Garment 10 Corporation launched two new brands to serve the female and young male customer segments. Along with producing high quality products at reasonable prices, the corporation has always focused on meeting green and environmentally friendly standards. In 2022, it was honored to be awarded the 5-star “Green Energy 2022" title by the city. In the first nine months of 2023 alone, the corporation’s revenue reached more than VND3.125 trillion, and the average income of workers reached more than VND9.3 million.

To create the most favorable conditions for consumers to access its products, Garment 10 always focuses on promoting distribution channels and promoting the brand via a system of nearly 200 stores and agents in all three regions: Northern, Central, and Southern regions, on e-commerce channels, social networking sites, electronic trading floors, and providing uniforms for units. “To further improve the effectiveness of the Buy Vietnamese Goods Campaign, the city needs to strengthen trade promotion activities and honoring businesses with strong brands; at the same time, supporting the search for output markets, reducing counterfeiting and brand abuse that negatively impact reputation of genuine enterprises" - Bach Thang Long recommended.

Also at the meeting, Dr. Mac Quoc Anh - Vice President and General Secretary of the Hanoi Association of Small and Medium Enterprises (Hanoisme), said that in recent years, the Hanoisme has always tried to promote goods consumption among enterprises in the association. The campaign has helped promote effective operations of Vietnamese businesses and affirmed the value of Vietnamese brands.

Pham Thanh Hoc - Deputy Head of Hanoi City’s steering committee for the Vietnamese goods campaign, recommended that businesses focus on building their brands and that relevant agencies continue to promote trade promotion activities and the spirit of using Vietnamese goods among civil servants and public employees, at the same time taking measures to thoroughly handle fake and counterfeit goods that cause distrust among domestic consumers.