The Canada Beef International Institute promotes partnership in Vietnam

The Canada Beef International Institute is dedicated to promoting Canadian beef and strengthening trade relationships between Canadian beef packers and Vietnam clients, including importers, distributors, retailers, and food service entities. This year, Canada Beef marks its 50-year milestone of delivering quality in the world of beef with impressive numbers. The partnership announcement with F&B partners in Vietnam is an important part in its celebration.

Michael Young, Chairman of the CBI (left) and Lee Seong Yoo, representative of Plan-K restaurant, shake hands for this first collaboration

To mark this special collaboration, the event “Canadian Beef: Goodness in every bite” was held at Plan-K restaurant. Plan-K is a restaurant specializing in grilled meat with various choices such as delicious and succulent pork and beef. This event reflects the Canadian beef industry’s history, and emphasize its forward-looking approach to expanding possibilities. The event offers good opportunities for attendees to engage with industry leaders & professionals, exchange ideas, and explore the latest advancements that have propelled Canadian Beef onto the global stage.

CBI delegation visits Plan-K restaurant

As one of the top ten largest meat exporters globally, Canada is renowned for its high-quality and flavorful beef. Canada's favorable natural conditions for livestock farming, including vast land and clean air, combined with advanced breeding practices and premium grain-feed program, resulting in high-quality beef that perfectly suits the Vietnamese palate with its firmness, tenderness, and balanced ratio of bright red meat and white color fat. Through careful evaluation, Canadian beef is brought to Vietnamese dining tables, which ensures exceptional quality and taste while maintaining the highest standards of hygiene and safety. Using modern farming, humane slaughter procedures, and advanced food processing technologies, Canadian beef stands out for its superior qualities.

Chef Tran Quang Thinh and Michael Young participated in cooking demonstrations, sharing tips to prepare delicious dishes with Canadian beef

Since the implementation of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the import-export turnover between Vietnam and Canada has experienced remarkable growth, particularly in agricultural, aquatic, and seafood products. Notably, the value of imported Canadian beef has seen a significant increase of 400%. According to the Canada Beef International Institute (CBI), Canadian beef exports to Vietnam in 2022 were up 32.7% in volume compared to same period in 2021 with a value of $129.5 million CAD. Shipments to Vietnam represent 88% of the total Canada exports to the three main markets of Southeast Asia. Recognizing Vietnam as a highly promising market in the Asian region, CBI aims to further promote collaboration in this market.

Canadian beef can be found in Vietnam in specific supermarket chains and convenience stores such as: WinMart, Lotte Mart, Big C, AEON, Home Farm, ACE Food, and Vina Fresh Meat.